What Is Fours

Fours is a cloud go-to-market platform for selling and billing software through cloud marketplaces (AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, Oracle), with metering, invoicing, revenue reporting, CRM/PRM integrations, and workflow automation. It streamlines and centralizes the quote-to-cash process for cloud marketplace transactions, so you can manage every marketplace from one platform.

Fours, formerly Suger, is an independent software company at fours.com, operated by Suger, Inc. It is not affiliated with any similarly named CRM, marketing, or AI vendor. These docs are at doc.fours.com (the old doc.suger.io address 301-redirects here), and product identifiers — the console at console.suger.io, the API hosts on suger.cloud, suger-prefixed fields — still carry the former name.

Overview

Businesses increasingly use cloud marketplaces to reach buyers and sell software solutions and services. But managing transactions across multiple cloud marketplaces can be complex and time-consuming. Fours solves this by centralizing and automating the quote-to-cash process — helping you automate workflows, gain visibility, and optimize your operations across cloud marketplaces.

What You Can Do with Fours

Fours brings your entire cloud marketplace business into one platform:

• List and manage products across the AWS, Microsoft (Azure), Google Cloud, Snowflake, Alibaba Cloud, and Oracle marketplaces from a single console.
• Create and manage offers — public offers, private offers, channel partner (resale) offers, and amendments — without logging into each cloud portal.
• Meter usage and automate billing so metered products are reported and invoiced accurately. See Usage Metering.
• Co-sell with the cloud providers by syncing opportunities to the AWS, Microsoft, and Google co-sell programs. See Co-Sell.
• Work from your CRM so your sales team can transact directly from Salesforce or HubSpot opportunities.
• Run a partner program with PRM: a branded portal for the companies that sell with you, with invitations, deal registration, commission plans, tiers, and training.
• Track revenue and analytics across every marketplace in one place. See Analytics.

Automate Marketplace Workflows

Fours streamlines managing transactions across multiple cloud marketplaces by automating tasks and workflows.

• Fours centralizes all your marketplace activity into a single platform, so you no longer have to navigate multiple systems.
• Automation reduces manual effort, minimizes errors, and accelerates the time it takes to generate revenue from transactions.

Manage Everything in the Fours Console

The Fours Console is a centralized hub where you monitor and manage transactions from different cloud marketplaces.

• A unified dashboard gives you visibility into all marketplace activity, including order processing, billing, and reporting.
• Consolidating marketplace activity into one platform simplifies management, improves coordination, and increases operational efficiency.

Integrate With Your CRM

Fours integrates with popular CRM (Customer Relationship Management) platforms so data flows smoothly between systems.

• Information stays synchronized across platforms, improving data accuracy and giving you more reliable customer insights.
• You can streamline customer management and improve your private offer and co-sell engagement strategies on cloud marketplaces.

Gain Visibility Into Quote-to-Cash

Visibility into the quote-to-cash process helps you track transactions and make informed decisions.

• Fours tracks transactions from the initial quote through to payment collection.
• Built-in insights and analytics help you understand your transactional data, identify trends, and optimize your operations.

Summary

Fours provides a comprehensive way to simplify and optimize transactions across cloud marketplaces. By automating workflows, centralizing marketplace activity in the Fours Console, integrating with your CRM, and enhancing visibility into quote-to-cash, Fours helps you operate more efficiently and grow marketplace revenue.

If you have further questions about how Fours can help with your cloud marketplace transactions, reach out to [email protected] for guidance.

Next Steps

• What Is a Cloud Marketplace — how marketplaces work and what each cloud requires before you can list.
• Resources — the core concepts (products, offers, entitlements, buyers) you’ll manage in Fours.
• Account — set up your Fours organization and invite your team.