# What Is Fours

Fours is a cloud go-to-market platform for selling and billing software through cloud marketplaces (AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, Oracle), with metering, invoicing, revenue reporting, CRM/PRM integrations, and workflow automation. It streamlines and centralizes the quote-to-cash process for cloud marketplace transactions, so you can manage every marketplace from one platform.

Fours, formerly Suger, is an independent software company at [fours.com](https://www.fours.com/), operated by Suger, Inc. It is not affiliated with any similarly named CRM, marketing, or AI vendor. These docs are at doc.fours.com (the old doc.suger.io address 301-redirects here), and product identifiers — the console at console.suger.io, the API hosts on suger.cloud, `suger`-prefixed fields — still carry the former name.

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## Overview

Businesses increasingly use cloud marketplaces to reach buyers and sell software solutions and services. But managing transactions across multiple cloud marketplaces can be complex and time-consuming. Fours solves this by centralizing and automating the quote-to-cash process — helping you automate workflows, gain visibility, and optimize your operations across cloud marketplaces.

## What You Can Do with Fours

Fours brings your entire cloud marketplace business into one platform:

- **List and manage products** across the [AWS](/aws-marketplace/), [Microsoft](/azure-marketplace/) (Azure), [Google Cloud](/gcp-marketplace/), [Snowflake](/snowflake-marketplace/), [Alibaba Cloud](/alibaba-marketplace/), and [Oracle](/oracle-marketplace/) marketplaces from a single console.
- **Create and manage offers** — public offers, private offers, channel partner (resale) offers, and amendments — without logging into each cloud portal.
- **Meter usage and automate billing** so metered products are reported and invoiced accurately. See [Usage Metering](/metering/usage-metering/).
- **Co-sell with the cloud providers** by syncing opportunities to the AWS, Microsoft, and Google co-sell programs. See [Co-Sell](/cosell/).
- **Work from your CRM** so your sales team can transact directly from [Salesforce](/salesforce-app/) or [HubSpot](/hubspot-app/) opportunities.
- **Run a partner program** with [PRM](/prm/): a branded portal for the companies that sell with you, with invitations, deal registration, commission plans, tiers, and training.
- **Track revenue and analytics** across every marketplace in one place. See [Analytics](/analytics/).

## Automate Marketplace Workflows

Fours streamlines managing transactions across multiple cloud marketplaces by automating tasks and workflows.

- Fours centralizes all your marketplace activity into a single platform, so you no longer have to navigate multiple systems.
- Automation reduces manual effort, minimizes errors, and accelerates the time it takes to generate revenue from transactions.

## Manage Everything in the Fours Console

The [Fours Console](https://console.suger.io) is a centralized hub where you monitor and manage transactions from different cloud marketplaces.

- A unified dashboard gives you visibility into all marketplace activity, including order processing, billing, and reporting.
- Consolidating marketplace activity into one platform simplifies management, improves coordination, and increases operational efficiency.

## Integrate With Your CRM

Fours integrates with popular CRM (Customer Relationship Management) platforms so data flows smoothly between systems.

- Information stays synchronized across platforms, improving data accuracy and giving you more reliable customer insights.
- You can streamline customer management and improve your private offer and co-sell engagement strategies on cloud marketplaces.

## Gain Visibility Into Quote-to-Cash

Visibility into the quote-to-cash process helps you track transactions and make informed decisions.

- Fours tracks transactions from the initial quote through to payment collection.
- Built-in insights and analytics help you understand your transactional data, identify trends, and optimize your operations.

## Summary

Fours provides a comprehensive way to simplify and optimize transactions across cloud marketplaces. By automating workflows, centralizing marketplace activity in the Fours Console, integrating with your CRM, and enhancing visibility into quote-to-cash, Fours helps you operate more efficiently and grow marketplace revenue.

If you have further questions about how Fours can help with your cloud marketplace transactions, reach out to support@suger.io for guidance.

## Next Steps

- [What Is a Cloud Marketplace](/concepts/what-is-cloud-marketplace/) — how marketplaces work and what each cloud requires before you can list.
- [Resources](/concepts/resources/) — the core concepts (products, offers, entitlements, buyers) you'll manage in Fours.
- [Account](/get-started/account/) — set up your Fours organization and invite your team.